Michael announces the first Dunder Mifflin ad, then blanks on a famous jingle
Corporate is paying for a commercial; Michael tries to sing the best ad ever, can't finish it, and the office feeds him nonsense endings.
Tag
#commercial
8 moments.
Michael introduces the staff to the ad agency as casting types
Michael pitches an MTV-on-crack ad, presents the Nard Dog, calls Stanley the urban vibe and sizes up the accountants as three bears.
Michael's endless zoom-out ad concept meets the Nashua template
Michael pitches a girl in a field that keeps zooming out to bigger worlds; the agency shows the template ad, where only the last five seconds can change.
Michael fires the ad agency and stakes his reputation on an in-house ad
Michael sends the agency away, then on a call with David Wallace and Ryan promises a homemade commercial by morning.
Michael rallies the office and sends Phyllis after Sue Grafton
Michael tells everyone they are creative, hands out makeup and costume jobs, and dispatches Phyllis to recruit a celebrity author from the mall.
Phyllis reports how she failed to land Sue Grafton
Mid-shoot, Phyllis admits she kept asking the author until the store threw her out in front of her friends; Michael is unimpressed.
Michael waits for corporate's verdict on his ad
Michael sends the ad, clears his phone lines and waits; then reveals corporate rejected it and hosts a sarcastic premiere of their version.
The premiere of Michael Scott's director's cut
At the bar, Michael plays his own rejected ad about ideas and second chances, with Pam's animation; the office ends up having fun.