S4E5 · Local Ad

Moments, in order

Michael announces the first Dunder Mifflin ad, then blanks on a famous jingle
Corporate is paying for a commercial; Michael tries to sing the best ad ever, can't finish it, and the office feeds him nonsense endings.
52sMichael Scott#cold open #jingle #commercial
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Michael introduces the staff to the ad agency as casting types
Michael pitches an MTV-on-crack ad, presents the Nard Dog, calls Stanley the urban vibe and sizes up the accountants as three bears.
1m 24sMichael ScottAndy BernardStanley Hudson#cringe #commercial #nard dog
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Michael's endless zoom-out ad concept meets the Nashua template
Michael pitches a girl in a field that keeps zooming out to bigger worlds; the agency shows the template ad, where only the last five seconds can change.
1m 38sMichael Scott#pitch #commercial #creative vision
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Andy asks Dwight how to get past neck-nuzzling with Angela
Andy confides that he and Angela only rub necks and asks how to fast-track it; Dwight insists on code names that barely change anything.
54sAndy BernardDwight Schrute#awkward #love triangle #code names
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Michael argues creativity with Ryan using his childhood unicorn
Michael opens with a donkey impression, pitches a cereal restaurant, and offers his invention of the unicorn at age five as proof he is creative.
1m 42sMichael ScottRyan HowardPam Beesly#phone call #boss #creativity
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Michael fires the ad agency and stakes his reputation on an in-house ad
Michael sends the agency away, then on a call with David Wallace and Ryan promises a homemade commercial by morning.
1m 09sMichael ScottRyan Howard#corporate #bold move #commercial
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Michael rallies the office and sends Phyllis after Sue Grafton
Michael tells everyone they are creative, hands out makeup and costume jobs, and dispatches Phyllis to recruit a celebrity author from the mall.
1m 34sMichael ScottPhyllis LapinKelly Kapoor#pep talk #commercial #celebrity
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Darryl's paper jingle, and Michael's surprise that it isn't rap
Darryl performs a smooth Dunder Mifflin jingle; Michael stops it because he assumed it would be a rap, and offers to make Darryl a mix.
37sDarryl PhilbinMichael Scott#awkward #music #jingle
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Pam finds Jim's Second Life avatar, Philly Jim
Jim shows Pam Dwight's virtual world, but she spots his own avatar: a sports writer in Philadelphia with a nice build and a guitar.
58sJim HalpertPam Beesly#teasing #jim and pam #second life
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Phyllis reports how she failed to land Sue Grafton
Mid-shoot, Phyllis admits she kept asking the author until the store threw her out in front of her friends; Michael is unimpressed.
52sPhyllis LapinMichael ScottAndy Bernard#failure #commercial #celebrity
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Andy brags that Angela called him D
Andy shares a breakthrough from his night with Angela: she moaned a single letter, which he takes to stand for Andy.
53sAndy Bernard#love triangle #dramatic irony #secret
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Michael waits for corporate's verdict on his ad
Michael sends the ad, clears his phone lines and waits; then reveals corporate rejected it and hosts a sarcastic premiere of their version.
1m 29sMichael ScottPam Beesly#rejection #waiting #commercial
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The premiere of Michael Scott's director's cut
At the bar, Michael plays his own rejected ad about ideas and second chances, with Pam's animation; the office ends up having fun.
2m 12sMichael ScottPam Beesly#payoff #commercial #director's cut
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