Michael argues creativity with Ryan using his childhood unicorn
Michael opens with a donkey impression, pitches a cereal restaurant, and offers his invention of the unicorn at age five as proof he is creative.
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Same episode, in order
- 01Michael announces the first Dunder Mifflin ad, then blanks on a famous jingle
- 02Michael introduces the staff to the ad agency as casting types
- 03Michael's endless zoom-out ad concept meets the Nashua template
- 04Andy asks Dwight how to get past neck-nuzzling with Angela
- 05Michael argues creativity with Ryan using his childhood unicorn
- 06Michael fires the ad agency and stakes his reputation on an in-house ad
- 07Michael rallies the office and sends Phyllis after Sue Grafton
- 08Darryl's paper jingle, and Michael's surprise that it isn't rap
- 09Pam finds Jim's Second Life avatar, Philly Jim
- 10Phyllis reports how she failed to land Sue Grafton
- 11Andy brags that Angela called him D
- 12Michael waits for corporate's verdict on his ad
- 13The premiere of Michael Scott's director's cut
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